I would create engaging, interactive experiences that showcase the brand’s fun and vibrant products. On campus, I’d host mini pop-up stations during events or high-traffic areas where students can try new shades, take selfies, and participate in quick makeup challenges. Off campus, I’d use Instagram and TikTok to post tutorials, first-look reactions, and themed content like Campus Glow-Up or Day-to-Night Looks, using ColourPop products.

I would engage my audience by creating authentic, fun, and visually appealing content that showcases ColourPop products in everyday college life. I’d use Instagram and TikTok to post tutorials, makeup challenges, and ‘day-to-night’ looks featuring ColourPop items, making the content relatable and shareable. I’d also host polls, giveaways, and interactive Q&A sessions to encourage my peers to try products and share their own experiences, building a community around the brand while highlighting its fun and affordable vibe.

I love the quality of the products for the price of them. The products are very unique and last a great amount of time.