K

She/Her/Hers

Katharine

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I am majoring in Economics and Consumer Behavior & Marketplace Studies at UW-Madison.

I am majoring in Economics and Consumer Behavior & Marketplace Studies at UW-Madison.

About Me

Class of 2023

Madison, WI, USA

Interests

Package design
Social media marketing
Creative strategy

Brands I Follow

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Interview Questions

Countless.ai

Growth Strategist

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Our product enables e-commerce brands to personalize their website (images + text) to every visitor. What would you imagine are some different ways to segment visitors that a brand may want to use to personalize, and why?

I would segment by age group/ generation because groups such as Gen Z and millennials have different preferences and different senses of humor.

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Product Testing

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What are important considerations for you when reviewing a product?

For me, it is important to consider the ease of use, how well it works or accomplishes my goal, and the value for the price. It is also important to take into consideration the look or interface, and the likelihood that I would continue to use it.

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