One of the most successful content campaigns I worked on was during my time as a Good Molecules Campus Ambassador. For Black Friday, I created a TikTok post to promote their special sale, which included a $15 skincare mini fridge with purchase. The campaign’s goal was to boost awareness and drive sales during the high-traffic shopping weekend.In my TikTok, I used trending audio and eye-catching visuals to showcase the mini fridge's sleek design and its utility for skincare enthusiasts. I paired this with a step-by-step glimpse of my own skincare routine, featuring Good Molecules products stored in the fridge, to demonstrate both the practicality and appeal of the deal. The captions and overlays emphasized the affordability and exclusivity of the offer, creating a sense of urgency.The post gained significant engagement, with users sharing the deal and commenting about how excited they were to purchase. The success of this campaign stemmed from understanding the target audience, leveraging a trending platform, and creating content that balanced education, entertainment, and strong visuals. This experience highlighted the power of creativity and relatability in driving successful digital campaigns.

I stay updated on the latest social media trends and popular sounds through a combination of consistent platform engagement and strategic learning. I regularly spend time on platforms like TikTok, Instagram, and YouTube to observe trending content, hashtags, and sounds in real-time. I also follow key creators, brand accounts, and industry influencers who often set or highlight emerging trends. Additionally, I leverage tools like TrendScout or TikTok’s Creative Center to monitor trending hashtags, popular sounds, and performance analytics. Engaging with these resources ensures I stay ahead of the curve and can effectively incorporate trends into creative content strategies.

While I haven’t directly implemented an Amazon marketing campaign myself, I can share how my experiences translate effectively to this space. For example, as a Good Molecules Campus Ambassador, I created a TikTok campaign promoting their Black Friday sale, emphasizing a $15 skincare mini fridge with purchase. The campaign’s success came from understanding the audience's preferences, using eye-catching visuals, and crafting messaging that highlighted the unique value of the deal.If I were to apply this to an Amazon campaign, I would focus on similar principles: using Amazon's ad tools like Sponsored Products to target the right audience, creating engaging A+ Content with strong visuals and product descriptions, and leveraging external traffic sources like social media to amplify reach. My ability to create content that resonates with audiences, paired with analytical tools to track and optimize performance, would make me well-suited for implementing successful Amazon campaigns.