In terms of social media success, I think views and likes are the most important. If I had to choose, though, I would say likes are the most important because you can have a large following and a lot of views, but this does not necessarily mean that people are actually engaging with the content. However, I feel that this is more the case on TikTok, while on Instagram many people do not like everything, so view counts can be just as important.

I would increase engagement for a low-carb, zero sugar brand on social media by collaborating with influencers that align with the brand personality. This would include influencers that may be more focused on health and well-being, but still like to have a good time. I would also work the comments sections of people's accounts along with be interactive with those in the comments of the actual page of this brand. I would also look at the current trends and see if there is any way that we could create content that matches the trend while promoting the products in a fun way.

I think humbl is a great company and I like the idea of taking the European country kitchens and modernizing it into something digestible for the general population of dog owners who may want to spice up their dogs' meals with a healthy, high quality product.