K
She/Her/Hers
Katelyn
I'm a marketing major at Purdue University with a passion for baking, reading and everything creative. I love to write, amateur photography and videography, create collages, edit videos and am learnin...
I'm a marketing major at Purdue University with a passion for baking, reading and everything creative. I love to write, amateur photography and videography, create collages, edit videos and am learning to crochet.
About Me
Purdue University
West Lafayette, IN, USA
Skills
Communication
Creativity
Academic writing
Interests
Baking
Advertising
Tennis
Interview Questions
Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
I would focus the majority of my resources on attracting Greek life. Greek life is a huge population on Purdue's campus. Other applications have had great success through initially targeting individuals in sororities and fraternities and hosting events with them on campus. I also would focus on a collaboration with some of the local staples to Purdue. Pride at Purdue is very strong and having an application connect back to the Boilermaker spirit would be effective in attracting consumers.
Poparazzi
Product Testing Focus Group
What is one creative concept that you think would resonate and excite students about Poparazzi?
There would need to be users who are aware of the workings of the app on campus first. The network effect would not allow for this app to grow without a substantial amount of users. I think targeting members of greek life to join the app and begin using it and sharing about it would allow for others to get excited and join themselves.