To drive utilization of the limited-time Sephora x Uber Eats offer, I would focus on creating urgency and exclusivity while highlighting the convenience of on-demand delivery. I would leverage word of mouth, personal networks, and social media to showcase quick unboxings and ‘get ready with me’ moments that make the promo feel fun and accessible. Exclusive perks such as deluxe samples, Beauty Insider point multipliers, or bundle discounts could further incentivize orders. I also see an opportunity to market the promotion around event-based needs. For example, in my sorority we often have several events in a week, and it’s common for us to realize an hour before that multiple girls still need last-minute products. Being able to have those essentials delivered straight to the sorority house would save time and create a shared experience, making the offer feel directly relevant to busy, social lifestyles. Positioning the promotion this way would help increase both awareness and utilization

I am a member of Kappa Delta Sorority, where I serve as one of the Directors of Philanthropy, contribute as a recruitment team member, and act as a liaison for philanthropy events both within our chapter and in collaboration with other sororities.

Kappa Delta Sorority