UC Berkeley has a HUGE tabling culture reaching thousands of students each day. Whether it’s a thrift store, or a club trying to gain members, this is a huge way for students to learn about different products of companies. I would personally love to promote Colourpop in this way on campus, and spread it to my community. Off campus, I would love to create high quality content promoting the convenience of your products! To be honest I genuinely love your products and it’s so nice to see quality products that are affordable to everyone! Thank you for this opportunity.

I would engage them by spreading ColourPop to my own clubs and encouraging them to do the same to theirs. I have many friends in deformities or large clubs that would easily bring more traction to Colourpop. With the rise of tiktok, I would also ask my friends to participate in tutorial or review tiktoks with me, to hopefully encourage them to do the same!

The cute aesthetic paired with the accessibility of colourpop’s products make it perfect match for a college student! As a current freshman at UC Berkeley but hometown in San Jose, I have to pick and choose a small batch of products to travel with me. However I ALWAYS have my colourpop lip stain and lip gloss. When I have to go from class at 8am to club meetings to dinners with friends, having a lip stain that lasts all day is so important to me. Trust me, I have tried so many different ones and colourpop has never failed me. In addition, your packaging is just so aesthetic, it lightens my room to see my collection of colourpop that I have on in the corner of my desk reserved for my makeup. I would love to spread your products to my own campus!