Clean and effective makeup has been growing more and more popular throughout the past few years. Previously, makeup tended to contain harmful substances that would cause breakouts and bothersome effects, in which the response was always damage control. Nowm, companies such as Youthforia creates makeup that combines the two so that every person can comfortably wear makeup without worrying about how it will damage their skin. As Gen Z continues to veer away from harmful and unsustainable brands, they value companies that seek not to replace makeup, but make it better. To do this, I think Youthforia should reach out to real people that will provide real reactions and responses to the Youthforia products. I think honesty and transparency is valued in Gen Z, and eventually people see through the trends and popular makeup products. The goal of Youthforia should not be to go viral for a week, but to create a sustainable brand that is continuously adored by its customers as a well-respected brand.

My instagram (@katelynannc). I believe I share a realistic representation of my life and the special memories and people in it.