While working on a campaign concept for a student wellness initiative about mental health which can be a topic that can be deeply personal and sensitive. I led with empathy by first listening and I conducted student interviews to understand their experiences and the language they were comfortable with. I created a series that focused on everyday acts of care like taking a walk or journaling or checking in with a friend. I used language that felt conversational, compassionate, and real. By prioritizing lived experiences over assumptions, the campaign felt relatable and respectful.

While working on a student-led UX project, I noticed our team lacked a clear way to organize user feedback, which made it hard to translate insights into design decisions. I took the initiative to build a shared research repository and created a template for categorizing and prioritizing pain points. I was motivated by wanting the team to stay user-centered and efficient during tight deadlines. As a result, our design process became more focused, and we were able to deliver a high quality prototype that received positive feedback during testing. Yes, I am 21 years or older.

I’d focus on telling a story that connects the product to real moments in people’s lives so the content feels personal and relatable. I’d highlight why someone would choose New Brew, that can be for balance, social connection or just enjoying a refreshing drink without the negative effects of alcohol. I’d approach the campaign like designing an experience, not just a post. The goal is to position New Brew go to option that fits seamlessly into social settings and self-care routines.