Kate
Creative Computer Science major with a sales background looking for roles at the intersection of people-facing, technical, and creative work. Quick, competent learner always up for a challenge!
Endorsements
Campus professional
About Me
Washington and Lee University (W&L)
Computer Science
Class of 2026
Boston, MA, USA
Interests
Interview Questions
Dupe
Dupe Content Creator (3 posts per day)
How would you approach creating engaging content for a TikTok audience interested in budget-friendly shopping?
The audience that is looking for budget-friendly shopping still often has expensive/trendy taste. The best way to draw this audience in is to frame these budget dupes in the context of trends or expensive aesthetics. An example of this approach is to create a moodboard showcasing these products alongside other trending products of the same aesthetic, then reveal the prices of each. This way the viewer is drawn in, then excited by the low price.
Hugo Roussel
TikTok Account Manager
Can you describe a successful TikTok account management strategy you've implemented in the past?
A strategy that I have had success with on my personal account has been rotating between a few catergories of content. On this account, I produce "Day in My Life" slideshows, face-to-face fashion hauls, and cooking videos. By sticking mostly to these three catergories, I tap into three slightly different audiences, and my followers know what type of content they mostly get from me.
Hugo Roussel
TikTok Account Manager
How do you approach content creation to engage and increase views on TikTok?
In order to increase engagement on TikTok, I emphasize relatability and approachability when creating content. It is important to draw the viewer in with a hook that is either relatable to them or draws them into the content. An example of this is a relatable meme/joke about the content. In terms of approachability, it is important to utilize trending formats, sounds, and hashtags to draw viewers in, since they are already proven to be drawn to these.