I believe Olaplex has a great social media presence. They are known for being such a high value hair product due to the way they present their products on social media. By showing before and after photos, and posting relatable hair conditions and how to fix said hair condition this really hits home with the consumer ultimately leading to the consumer feeling like they have to have this Olaplex product. I feel what sets Olaplex apart from other beauty brands is that they don’t really use TV advertisement and that’s because they know their target audience is scrolling through Tik Tok or Instagram, therefore they utilise these social media platforms at key times of the day to bring in as many new and existing customers as possible.