My favorite short content right now is day in my life style videos. They’re more chill, minimal, and feel way more real instead of overly edited. I also love when people turn it into a mini story, like showing their routine or a vibe, because it feels relatable and keeps you watching.

I stay authentic by just talking how I normally would instead of trying to sound scripted. I think people can tell when something feels forced, so I try to keep it natural and relatable. To stay engaging, I keep my videos quick, switch up angles or clips, and focus on telling a story or sharing a real experience instead of just talking at the camera. I am a really friendly person and try to show that on camera!

I would make get ready with me videos that match the vibes of the scents! I would include the scents in the getting ready process and get ready for something that relates to the scent like a sunny day outside for vanilla salt or a fun day with friends for banana milkshake.