I tend to get attached to the fashion items I buy and want the brands I purchase from to reflect my personal values and aesthetic. Above all, I want to make sure my purchases will be things I use with suitable quality, a characteristic very much controlled by company's production models. I also try to stay focused on brands, so if I purchase an item from a brand once, I want to build loyalty to create cohesion for myself.

Connecting with your target audience through user engagement and creating content designed to directly appeal to your consumer base is a great way to create a community and build brand awareness. FrutaPOP is a fun, colorful, sweet product and its social media presence should reflect this, to increase customer awareness of these attributes. To stand out from other alcohol brands on social media, FrutaPOP could engage with its clientele through promotional giveaways, partnerships with other brands and influencers whose image aligns with its own, and interacting with followers in comments and their own created content. These tactics should create a brand personality that people will feel more drawn and loyal to.

Advertisements in news media, both print and on television, will allow Go Go Quincy to reach its target consumer age demographic. Older generations are more likely to get their news from traditional forms of print newspaper and television rather than social media or apps. An advertisement in such locations will stand out given the company's appeal to their audience and the fact that it will differ from traditional advertisements in news media that typically are for more local businesses.