She/Her
Kate
I’m a motivated student with a passion for finance always striving to grow while balancing hard work and enjoying life. I have a bubbly yet determined personality.
Endorsements
Recently Active
UGC Creator
Campus professional
About Me
University of Arizona
Class of 2028
University of Arizona, Eller College of Management
Tucson, AZ, US
pre-business
Class of 05/2028
Scottsdale, AZ, USA
Skills
Interests
Brands I Follow
Interview Questions
Glamir App
Social Media Manager – Feed Transformation Expert (Instagram)
Please provide a link to your personal IG/Tiktok or one that you have managed.
Instagram: Kate_Emerson12
TikTok: Kate_emersonn
Proper Wild
Marketing Intern - Social Media & Community
How would you engage a new audience for a brand on TikTok?
I would focus on creating content that feels native to TikTok instead of overly polished or corporate. I think the best way to reach a new audience is by making content that blends into the platform naturally through relatable content that people actually want to watch and share. I’d also pay attention to current trends, sounds, and audience behavior while still making sure the content matches the brand’s identity. Collaborating with creators, testing different content styles, and staying consistent would also be important because TikTok rewards brands that are active and willing to experiment.
Proper Wild
Marketing Intern - Social Media & Community
What social media platform do you use most and why?
TikTok is definitely the platform I use the most because it’s the best place to stay on top of trends, viral content, and what people are actually engaging with right now. I also think it’s one of the most creative platforms for brands and creators because content feels more authentic and entertaining compared to traditional marketing. Since I’m interested in marketing, business, and content strategy, I naturally spend a lot of time studying what performs well on TikTok and why.