Pop-up surprise drops: Hand out products in high-traffic spots like Tate Plaza or the dining commons with branded tote bags or stickers so it feels like a fun giveaway moment.Themed tie-ins: Pair MaryRuth’s wellness products with campus events—ex: immunity drops during flu season, focus gummies before finals, or hydration products at outdoor tailgates.Peer-to-peer challenges: Give products along with a QR code that links to a fun TikTok/Instagram challenge encouraging students to post their “first impression” or favorite way to use them.

IDEA: “Wellness Pop-Up Lounge”Set up a relaxing, Instagrammable pop-up space in Tate Plaza with comfy seating, calming music, and free product samples (skincare, supplements, teas, etc.). Students can stop by between classes to try the products, grab a “wellness go-kit,” and snap photos at a branded backdrop. To boost engagement, include a quick interactive element like a spin-the-wheel for prizes, guided 5-minute meditation breaks, or a “wellness selfie challenge” tied to a hashtag for social sharing.

I’d promote wellness products on campus by tying them directly to student life—showing how they fit into busy schedules, stress relief during exams, or self-care before game days. I’d use peer-driven tactics like social media challenges, ambassador demos at high-traffic spots (Tate Plaza, dining halls), and partnerships with student orgs so the promotion feels authentic, engaging, and part of campus culture.