Game plan at a glance Goal: maximize first-time + repeat orders during the offer window North-star metric: # of completed Uber Eats Sephora orders Supporting KPIs: QR scans → link clicks → carts started → orders; cost/order; UGC posts; email/GroupMe placements 1) Offer packaging (make it instantly relevant) “Gameday Glam Kit” (lip, liner, setting spray, blotting sheets) — “delivered before kickoff.” “Presentation Rescue Kit” (concealer, brow gel, mini fragrance) — “arrives before your 11:10.” “Self-Care Sunday Drop” (mask + cleanser + moisturizer minis) — “treat yo’ self in 30 mins.” “Dorm Essentials” (micellar water, cotton rounds, dry shampoo) — “no ride, no problem.” Each kit gets a visual card + QR to the Sephora storefront on Uber Eats (use unique UTMs per kit). 2) Campus blitz (2–3 day push) Where: Tate Student Center, MLC lawn path, Bolton dining, Greek row, freshman dorms Booth flow (under 30 seconds per student): Hook: “👋 Free glam sticker + chance at gift card—scan to see if you’re eligible.” QR spin-to-win (digital wheel): prizes = mini blotting sheets, stickers, $5 off code (if allowed), raffle entries. Live demo: open Uber Eats → Sephora tab → add “Gameday Glam Kit” items → show ETA. Conversion nudge: “Order now, show receipt → get a bonus sample/raffle x2.” Materials: table runner, acrylic sign with QR, kit cards, small sealed samples (hygiene-safe), consent one-pager for photos. 3) Micro-community takeovers (earned reach) Greek life + dance/cheer teams: “Gameday Glam in 15 mins” placements in GroupMes/Slack. Res halls (RAs): floor bulletin + QR; “Dorm Essentials delivered.” Performing arts, debate, Terry presentation teams: “On-camera ready, fast.” Wellness & rec center: “Post-workout refresh.” Study orgs (pre-med, CS, honors): “All-nighter essentials.” I’ll DM officers with a 3-line blurb + PNG story asset + their own UTM link so we can attribute orders by org. 4) Content I’ll create (native & shoppable) TikTok/IG Reels (3–5 posts) “Order with me: Gameday” — build cart on Uber Eats, quick GRWM, delivery arrives on camera. “Dorm SOS: 5-minute clean face” — micellar→brow gel→tint→gloss. “Can it get here before my 11:10?” — timer challenge from class change. Stories (7–9 frames, 2x/day during blitz) Frame 1 hook: “Sephora is on Uber Eats @ UGA 🤯” Frame 2–4: kits + prices + ETAs Frame 5: poll (“Which kit should I speed-test?”) Frame 6: Swipe/QR (UTM) Frame 7–9: UGC resharing + countdow

VT Seva - A non profit organization connecting students to volunteering opportunities as well as supporting South Asian communities, Asian American Student Association, Thai Association, Rescue Paws UGA

My hand sanitizer, deodorant, and my laptop.