She/Her/Hers
Kate
I am a rising senior pursuing a degree in Personal Finance with a minor in Entrepreneurship who is driven to gain a deeper knowledge of the business sectors with passions for food, fashion, and art.
I am a rising senior pursuing a degree in Personal Finance with a minor in Entrepreneurship who is driven to gain a deeper knowledge of the business sectors with passions for food, fashion, and art.
About Me
University of Wisconsin - Madison
personal finance-financial planning, Entrepreneurship
Class of 2024
Madison, WI, USA
Interests
Relationship building
Food
Marketing
Interview Questions
fide
Product Testing
What are important considerations for you when reviewing a product?
An important consideration when reviewing a product is user friendliness. Whether a physical product or website, easy to manage packaging or user interface is vitally important so that customers can prioritize the product itself rather than navigation. Another consideration is determining the marketing and product persona to determine who the projected and ideal customer would be. Another important consideration for reviewing a product is being able to identify what potential needs and wants the product would be fulfilling.
Countless.ai
Growth Strategist
Suppose you were in charge of ButcherBox's marketing (butcherbox.com). What would you guess are some significant segments of visitors to ButcherBox? How might ButcherBox approach marketing to these segments differently?
Geographically there is a large segment as ButcherBox brings high quality meat products to the doors of individuals across America. Additionally, the website in it of itself focuses on segmenting visitors by creating a user interface that is easy to navigate which promotes efficient site usage. The user friendly interface speeds up the time between customers first opening the website to completing a purchase to increase sales. Furthermore, ButcherBox provides custom purchasing options by offering a custom box which allows users fulfill their exact needs and creating an incentive by providing free shipping. While ButcherBox provides suggested recipe inspiration on their sight, they might approach marketing to these segments differently by sending registered users a weekly email newsletter highlighting their products and potentially a top 5 weekly recipe interest as this not only highlights their products but can potentially appeal to customers' senses by providing clear food images.
Countless.ai
Growth Strategist
Our product enables e-commerce brands to personalize their website (images + text) to every visitor. What would you imagine are some different ways to segment visitors that a brand may want to use to personalize, and why?
A way to segment visitors could be through tailoring the brand's website based on visitor's past purchase histories providing them with relevant product recommendations and product discounts they have previously shown interest in to help boost customer loyalty and repeat purchases. Additionally, differentiating new versus returning vistors can enable brands to craft personalized messages for new visitors and offer loyalty rewards for returning customers to enhance overall user experience. Segmenting visitors can allow for the brand to create a highly personalized and targeted experiences for website visitors.