What's your favorite brand right now & why?
Tala is my favorite brand right now. They have amazing influencers and models who make the clothes look great and look like they fit any body type. Tala's CEO is also an amazing woman who puts the environment first in making sustainable, fashionable workout clothes that bridge the gap to streetwear.
Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
I would focus on a test group. The business school has the most active students with the most money at my campus. I would share Instagram stories on the club pages as well as through club email lists. I would then post flyers around the business college as well as the students' favorite bars and clubs and restaurants. I would also use word of mouth and go to club meetings to give personal recommendations. Student influencers who could share their experience with the brand would also be very helpful.
Crush
Head of College Field Operations
How would you launch a new app on a college campus?
I would launch a new app with a trial group. The most active students on my campus are at the business school. I would send information to all of the club emails and go into meetings to talk about the new app. I would also hang physical flyers around the business college as well as in their favorite bars and clubs. This would gather a lot of attention at my campus.