For onboarding new influencer partners efficiently at Vidovo, I would focus on clarity, structure, and relationship-building from the start.First, I’d streamline the initial communication. After sourcing aligned creators, I’d send personalized outreach that clearly explains the campaign, expectations, timeline, and compensation. Transparency early on prevents confusion later and increases response rates.Once an influencer expresses interest, I’d move them through a simple, organized onboarding flow:Share a concise campaign brief (brand values, deliverables, deadlines, tone guidelines).Collect required information upfront (media kit, analytics screenshots, payment details).Provide a clear contract and timeline.Confirm understanding before content creation begins.To keep the process efficient, I’d use tracking systems (like Google Sheets or a CRM) to monitor outreach status, responses, contracts, and deliverables. This ensures nothing slips through and allows for quick follow-ups.Most importantly, I’d prioritize relationship-building. Even in a structured process, I’d stay responsive and collaborative so creators feel supported, not managed. A smooth onboarding experience increases the likelihood of long-term partnerships, which strengthens Vidovo’s creator network over time.

To identify influencers that align with a brand’s values — especially for a company like Vidovo, which focuses on authentic user-generated content — I would approach it strategically rather than just looking at follower count.First, I would clearly define the brand’s values. For Vidovo, that likely includes authenticity, relatability, trust, creativity, and strong audience engagement. I’d review their website, past campaigns, tone of messaging, and the types of brands they partner with. Without clarity on brand identity, influencer sourcing becomes random.Second, I would prioritize content alignment over metrics. I’d analyze potential influencers’ recent posts to assess:Tone (Is it authentic or overly promotional?)Content style (UGC-style, polished, storytelling-driven?)Audience interaction (Are comments genuine and engaged?)Consistency (Do they post regularly and stay within a niche?)For example, if Vidovo values real, community-driven storytelling, I would avoid influencers whose content feels scripted or purely transactional. I’d also check if they’ve previously promoted competing brands or products that conflict with campaign messaging.Third, I would evaluate audience alignment. Using tools like Instagram Insights, TikTok Creator Marketplace, or third-party platforms (e.g., Modash, Upfluence), I’d assess:Audience demographics (age, location, interests)Engagement rate (quality > quantity)Follower growth patterns (to avoid fake engagement)Fourth, I would vet credibility. I’d scan for:Brand safety issuesControversial contentAuthentic comment sections (no bot-like repetition)Finally, I would test alignment through personalized outreach. Instead of sending generic DMs, I’d reference specific content of theirs that aligns with Vidovo’s mission. This both increases response rate and validates that the influencer truly fits the brand.Overall, I focus on three filters:Value alignmentAudience relevanceAuthentic engagementBecause in influencer marketing — especially UGC-driven campaigns — resonance and trust matter far more than follower count.

I believe Instagram is the strongest platform for Pinch’s audience. It’s where beauty and wellness discovery happens through Reels, Stories, and creator recommendations, and where trust is built visually. Instagram allows creators to showcase the full experience—from at-home setup to results—in a polished yet personal way, which aligns perfectly with Pinch’s elevated, concierge-style positioning.