Karysma
I'm a senior Advertising major at The University of Texas at Austin, passionate about brand, creative, and digital strategy!
Endorsements
Campus professional
About Me
The University of Texas at Austin (Austin, TX)
Class of 2025
Austin, Texas, USA
Interests
Interview Questions
Invisible Dynamics
Strategy Intern
Can you describe a project or experience where you had to conduct market research? How did you gather data, and what was the outcome?
In creating a full media campaign for the launch of a company in a new market, as the Strategy lead, I conducted research on Mintel, Statista, and Claritas/PRIZM to understand the market and develop a target segment to build a strategy for.
Invisible Dynamics
Strategy Intern
How do you approach creating content that aligns with a brand’s strategy? Can you provide an example of a time when you had to ensure consistency across different channels?
In my experience as an event coordinator, I did research on available venues and our prospective artists to ensure that our live events were aligned with our brand identity and the content that our publication had available online.