What excites me most about PERI is its focus on empowering students to grow personally and professionally while connecting them with meaningful opportunities. College can be overwhelming, and PERI creates a space where students can learn, explore interests, and feel supported in their development. What makes it resonate with college students is that it meets them where they are combining real world skill building with a sense of community and purpose. It’s modern, interactive, and aligns with what students value most: growth, connection, and making an impact. PERI doesn’t just offer resources, it offers motivation and belonging, which is exactly what college students need.

To increase user engagement through social media, I would focus on creating content that feels interactive, authentic, and community, driven. Posting polls, Q&A sessions, and challenges encourages students to participate rather than just scroll. I’d use short, creative videos and relatable memes to match the tone students connect with most. Featuring real student stories, campus events, and shoutouts builds a sense of belonging and trust. Consistent posting, quick replies to comments, and reposting user generated content help keep the audience involved. Lastly, I’d track engagement metrics to see what types of content perform best and adjust strategies to keep posts fresh and relevant.

To encourage students to try a new app on campus, I would promote it through fun and relatable outreach. I’d collaborate with student organizations and ambassadors to share the app on social media and at campus events, making it feel like a part of student life. Offering small incentives, like free coffee, merchandise, or event entries, would motivate downloads, while setting up QR-code posters in busy areas would make it easy to access. Most importantly, I’d focus on showing how the app genuinely benefits students, whether it helps them stay organized, connect with others, or make campus life easier.