Glossier is one outstanding health and beauty company with a noteworthy online presence. Glossier stands out due to its distinctive approach to authenticity and community involvement. Glossier promotes diversity and connection through their social media channels, particularly Instagram, by using real consumers in their advertising campaigns, supporting user-generated content, and actively engaging with messages and comments. This strategy builds a sincere connection with their audience and transforms them from just consumers into appreciative members of a wider community. In addition to bolstering Glossier's strong online presence, their commitment to appreciating natural beauty and encouraging their followers to embrace their individuality has resulted in a devoted and passionate consumer base.