https://www.tiktok.com/@karli.lo

I would track performance using platform analytics such as views, watch time, engagement rate (likes, comments, shares, etc.), and audience retention. I can use the features in the app or export them to software such as Excel. By comparing these metrics across different types of content, I can identify patterns in what resonates with the audience and what may be not as engaging. I would then use these insights to refine future content strategies, creating more content based on what works as well as adjusting or testing new approaches for content that underperforms.

I have found that a viral video typically combines a strong hook, relatability, and engaging visuals within the first few seconds. Content that taps into trends, evokes emotion (humor, nostalgia, or inspiration), and feels authentic tends to perform well. As a young adult still finding my identity, I notice that I’m naturally drawn to content that feels authentic and relatable. For many college students, social media also serves as a break from stress, so entertaining and escapist content, like influencer or reality-style videos, tends to perform as well. Content that encourages interaction through comments or shares is also more likely to gain traction.