How it looks - because if it catches my attention that’s something that helps a product because the customer is being brought to the product. It’s usability - if I will use the product plus if u will use because I like how it looks and it’s usable in my day to day it’s a bonus, how will this add to/benefit me. Is it something in demand - there is things that gain popularity over time as people start following the trend as there are things that become useable in day to day and aesthetic