An existing consumer always looks for something better than the previous product they used. A creative way would to engage with the customers who are snack lovers will always be giving out free small samples of snacks. The more people discover new flavours the more opinions they have on the product they ate before and the one they are eating now. Always asking them what their ideal flavour is and what would be their dream snack or comfort snack and which are the qualities a foodie checks in a snack. By acquiring major reviews we can keep the product upto the market hype and the consumers would feel that they have a say in the product designing and might give them a hope that hope that their dream snack would be next on shelves.