I would host a “Campus Glow-Up” event where students can try Eva NYC hair products through mini styling stations—like quick braids, curls, or sleek blowouts—while learning tips for healthy, vibrant hair. Attendees could sample products, take before-and-after photos, and participate in a social media challenge with a branded hashtag to showcase their looks. The event would combine hands-on experience, education, and shareable content, making Eva NYC fun, accessible, and memorable for the campus community.

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I’m involved in the American Advertising Federation, where I collaborate with other students interested in marketing, branding, and creative strategy. I’m also part of Prolific Magazine, a student-run publication, where I contribute to creating content and storytelling that engages a diverse audience. Both organizations have strengthened my communication skills, creativity, and understanding of how to connect brands with consumers.