She/Her/Hers
Kari
I’m a full-time freelance marketer and social strategist based in the US. I also operate as a creator and influencer on TikTok and Instagram where I’ve built a community of over 12,000 Gen-Zers.
I’m a full-time freelance marketer and social strategist based in the US. I also operate as a creator and influencer on TikTok and Instagram where I’ve built a community of over 12,000 Gen-Zers.
Endorsements
Top Earner
UGC Creator
Campus professional
About Me
University of Pittsburgh
Psychology
Class of 2022
Pittsburgh, PA, USA
Interests
Social media
Social strategy
Beauty
Brands I Follow
+34
Interview Questions
BuzzFeed
BuzzFeed Content Creator
Please share a direct link to your personal TikTok page.
https://www.tiktok.com/@kari.karanikos?lang=en
Sourse
Digital Media Specialist
In your opinion, what's the key to creating a successful digital marketing program?
The key to creating a successful digital marketing platform is:
1. Curating an engaged, loyal following composed of the brand’s target audience.
2. Providing consistent value (educational or entertaining content) to maintain the audience.
3. Creating long-term partnerships with targeted influencers/creators to tap into their curated audiences.
4. Consistently following 1 plan for 3-6 months before iterating a new strategy to ensure we are making data-driven decisions.
Smeeple
UGC Content
Describe some content ideas you would create for our platform's socials. For more context you can visit our website: https://www.smeeple.com/
Because Smeeple is a brand focused on connecting experts with non-experts and does not have a specific industry “niche,” I would make Smeeple’s niche focused on career/business building. I would then create value-based content that follows a “problem->solution” formula for people needing a mentor, career advice, or business advice. This would ensure Smeeple is connecting with their target audience.