She/Her/Hers
Kari Karanikos
I’m a full-time freelance marketer and social strategist based in the US. I also operate as a creator and influencer on TikTok and Instagram where I’ve built a community of over 12,000 Gen-Zers.
I’m a full-time freelance marketer and social strategist based in the US. I also operate as a creator and influencer on TikTok and Instagram where I’ve built a community of over 12,000 Gen-Zers.
My Socials
Endorsements
Top Earner
UGC Creator
Campus professional
About Me
University of Pittsburgh
Psychology
Class of 2022
Pittsburgh, PA, USA
Interests
Social media
Social strategy
Beauty
Interview Questions
BuzzFeed
BuzzFeed Content Creator
Please share a direct link to your personal TikTok page.
https://www.tiktok.com/@kari.karanikos?lang=en
Sourse
Digital Media Specialist
In your opinion, what's the key to creating a successful digital marketing program?
The key to creating a successful digital marketing platform is:
1. Curating an engaged, loyal following composed of the brand’s target audience.
2. Providing consistent value (educational or entertaining content) to maintain the audience.
3. Creating long-term partnerships with targeted influencers/creators to tap into their curated audiences.
4. Consistently following 1 plan for 3-6 months before iterating a new strategy to ensure we are making data-driven decisions.
Smeeple
UGC Content
Describe some content ideas you would create for our platform's socials. For more context you can visit our website: https://www.smeeple.com/
Because Smeeple is a brand focused on connecting experts with non-experts and does not have a specific industry “niche,” I would make Smeeple’s niche focused on career/business building. I would then create value-based content that follows a “problem->solution” formula for people needing a mentor, career advice, or business advice. This would ensure Smeeple is connecting with their target audience.