If I had $0 budget and one week, I would focus on creating organic buzz through student-driven engagement. I would start by leveraging social media platforms popular on campus to share fun, relatable posts about Cocomelt, encouraging students to tag friends and share their own experiences. I would partner with student organizations, dorm leaders, or campus influencers to host small, informal tastings or challenges, generating word-of-mouth excitement. Additionally, I’d use interactive elements like polls, memes, and creative photo/video content to make students feel involved and motivate them to start conversations about Cocomelt across campus.

I have experience building and managing ambassador programs through Bubble, where I helped coordinate initiatives, communicate with ambassadors, and support their efforts to promote the brand and engage the community. This experience taught me how to motivate participants, track program impact, and foster a sense of ownership and collaboration among ambassadors.

To create content that could go viral among students, I would focus on producing relatable, engaging, and shareable material that speaks directly to their experiences. I would highlight real stories, humor, and campus life moments while incorporating interactive elements like polls, challenges, or calls-to-action that encourage student participation. For example, I could feature events, resources, and support offered by the Women’s Center at NCCU, showcasing how it empowers students and fosters community. By combining authenticity, visually appealing design, and timely content tied to student interests and campus events, the content would naturally encourage sharing and engagement across social media platforms.