K
She/Her/Hers
Karen
Hi! My name is Karen Lin, I studied finance at Syracuse University with a minor in Information Management & Technology. I have always been interested in experiential marketing and would love to get ha...
Hi! My name is Karen Lin, I studied finance at Syracuse University with a minor in Information Management & Technology. I have always been interested in experiential marketing and would love to get hands on experience.
About Me
Class of 2022
New York, NY, USA
Interests
Social media
Fashion design
Recipes
Brands I Follow
Interview Questions
fide
User Research
What is your favorite new/ non-traditional social app? Why?
My favorite new/non-traditional social app would be Discord because it helps me feel like I am apart of a community by allowing me to join group chats with individuals of similar interests and goals. For instance, I am trying to get into weightlifting as a female and there is a group chat I am apart of on Discord.
Swoon
Event Activation Ambassador
When representing a brand at an event what is one of the most important things to convey when present?
One of the most important thing to convey when present is the community and story behind the brand. It may be hard for people to absorb all the information you're giving them at an event, but if you present them with a positive and fun atmosphere, they will always remember how the brand made them feel. As a result, if they ever hear about Swoon or see it somewhere on display, they will associate it with positivity because of how we made them feel.