As a content creator on TikTok and YouTube, I’ve introduced several brands to my audience. One successful example was a collaboration with Abib, a popular Korean skincare brand. I created a promotional video showcasing their new sunscreen sticks, highlighting their unique features and benefits. The response was very positive—on YouTube, the video received around 23K views and 2K likes, with many followers commenting that they were excited to try the product themselves. By showing myself using the product and clearly explaining its key features, I was able to introduce the brand in a way that felt both genuine and persuasive, an approach I’d bring to in-person demos for Táche.

I approach engaging with shoppers in a demo setting by being friendly, approachable, and genuinely passionate about the product. I start by asking something like, “Would you like to try something delicious and dairy-free?” to spark their interest. Once they’re interested, I offer them a sample and share a quick overview of the product, including key benefits. I also like to incorporate personal opinions or experiences to make the interaction feel more authentic and relatable, which helps create a stronger connection with the shopper and the brand.

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