I’d create a fun, fast-paced series called “Snack Attack” where each episode features students (or influencers) trying binge snacks in different settings, rating them, and sharing their favorite nostalgic snack it reminds them of. We can also create a ‘snack influencer’ challenge, where creators can compete in making the best late-night binge snack combo, and then viewers can vote on the winner via polls. The winning combo can possibly get featured with a custom graphic or quick how-to reel to keep our engagement high.

One of the most creative things I’ve done was designing wellness events for my college’s undergraduate resident hall council that mixed self-care with fun, interactive experiences. Our events included therapy dogs, canvas painting, lantern making, and even a breakfast event tailored to students’ finals-week stress.

I think brands like Duolingo, Wendy’s, and Netflix are winning at social media because they understand their general audience is changing. They use humor, trends, and personality to stand out. Duolingo leans into TikTok chaos with its mascot, while Wendy’s is known for its sassy Twitter roasts that feel authentic and fun. Netflix engages its fans by tailoring content to specific fandoms, using memes, inside jokes, and sneak peeks to keep conversations going for their shows.