I’m well connected through two main areas: student government and sports. Being part of student government allows me to interact with a wide range of students, from first-years to seniors, and gives me a front-row seat to major events on campus. At the same time, I’m heavily involved in intramural and campus sports, where I’ve built strong relationships with athletes and fans alike. These two roles keep me at the center of both the academic and social heartbeat of campus, giving me plenty of opportunities to naturally introduce Vita Coco to students in spaces where energy, hydration, and community really matter.

To create high-quality content for Vita Coco on my campus, I would focus on capturing the brand’s fun and refreshing energy in ways students can instantly connect with. For example, during sampling activations I would record short TikToks and Instagram Reels showing real student reactions when they try Vita Coco, keeping it authentic and energetic. I would also create lifestyle content outside of events, like showing Vita Coco as part of a busy student’s day before class, after a workout, or hanging out with friends on the lawn. To make it stand out, I would use trending sounds and quick, relatable captions that match campus culture so it feels natural and shareable. The goal would be to make every piece of content feel like something a student would post themselves, fun, authentic, and refreshing, while still showcasing Vita Coco as the go-to drink on campus.

If I were in charge of Hayati’s socials for one week, the first thing I’d do is review the analytics from the past month to see which posts, formats, and times are performing best. From there, I’d put together a short content plan for the week that balances trending formats with brand storytelling. For example, a TikTok using a popular sound but tied to zaatar or Arab mom humor, alongside a Reel showing an easy recipe with Hayati’s products. I’d also make engagement a priority, replying to DMs, commenting back, and starting conversations with our community so the account feels personal and approachable. On top of that, I’d track all the content’s performance and prepare a simple report at the end of the week with insights and recommendations, so we know what worked and how to build on it going forward. That way, even in one week, we’re not only posting content but also learning and laying the groundwork for consistent growth.