Building community involves actively engaging with the audience by celebrating their wins, responding to their questions with thoughtful insights, and fostering meaningful conversations. Encouraging those who share their experiences, answering questions from those eager to learn, and sharing my own successes and challenges along with practical advice, creates a space where people feel seen, supported, and inspired.

A brand’s page feels approachable when it reflects my values, prioritizes ethical practices, and considers its impact on people and the planet. I am drawn to brands that feel real, inclusive, and socially responsible. Representation also matters, and seeing people who look like me using the product or service makes the brand more relatable and genuine.

I stay updated on the latest beauty trends through social media platforms like TikTok, Instagram, and Pinterest, where trends often emerge and evolve quickly. However, rather than simply replicating what others are doing, I use these trends as inspiration to create content that reflects my own personality and creativity. My approach is to incorporate trending techniques, products, or aesthetics in a way that feels authentic to my style, ensuring my content remains fresh, engaging, and uniquely my own.