The ‘magic moment’ is when a user first feels that real emotional or personal value. For Robyn, I’d find it by tracking when users go from passive viewers to active engagers — like saving a reel, commenting that it ‘hit home,’ or sharing it with a friend. That’s the moment we can build on.

On Instagram, I tested posting more frequently with trending audio and a consistent editing style. Using Insights, I tracked what got saved or shared the most. It helped grow engagement quickly. I’d love to try more retention-based content next — like weekly series or interactive polls.

One Gen Z-focused app I really love is Instagram — especially for its Reels feature. It’s not just a space for aesthetic content, but also for sharing relatable, bite-sized moments that connect with a wide audience. I love how it blends creativity, trends, and personal expression, which makes it a perfect platform for storytelling and content creation. It also helps me stay updated with what Gen Z is engaging with in real time.