Adapting content for different platforms is like telling the same story to different groups of friends — you keep the core message but change your tone, format, and delivery so it feels native to where they are.

Here’s how I do it step-by-step:

---

1. Keep the Core, Change the Wrapper

Identify your main idea (e.g., “Adaptive saves you time by automating X”).

Repackage it so it matches each platform’s language, attention span, and culture.

When I create engaging social media content, I treat it like a conversation at a party - you need to catch attention, make people feel something, and give them a reason to stay involved.

Here's my framework:

1. Start With Audience Insight

Know who you're talking to: Age, interests, problems, and humor style matter.

Understand platform culture: A trending meme on TikTok might feel awkward on LinkedIn.

Understand the New User's Mindset

Identify their pain points: What problems are they facing before finding Adaptive? (e.g., inefficiency, frustration, complexity, lack of customization)

Map their desires: What does an ideal solution look like to them? (e.g., ease of use, personalization, sleek design, cost savings)

Speak their language: Avoid overly technical jargon if they're not experts.