To impress someone with a sandwich, I'd make a "Spicy Mayo & Crispy Chicken Deluxe" using Ayoh's bold, flavorful mayo as the star ingredient. Here’s what goes into it: Bread: A toasted, buttery brioche bun for the perfect balance of softness and crunch. Main filling: Crispy fried chicken tenders, seasoned to perfection with a little heat and herbs for a spicy kick. Toppings: Crunchy pickles for tang, a little shredded lettuce for crunch, and a slice of aged cheddar for some sharp contrast. Ayoh mayo: Generously spread on both sides of the bun (maybe a mix of classic and spicy for extra flavor depth), with the mayo’s crunch adding an irresistible texture. The sandwich would be a showstopper — crispy, creamy, spicy, and just downright delicious. I’d even film it with a slow-mo shot of biting into it, so the crispy chicken and that satisfying mayo squish can really shine!

A successful TikTok campaign I worked on was for a plant-based snack company. The goal was to position the product as both indulgent and healthy. I created a series called “Snack Hack,” where I transformed classic comfort food recipes into plant-based versions, showcasing the product’s versatility. One of the posts, where I recreated a cheesy dip with the brand’s snack, went viral, hitting 150K views and driving a significant increase in product trials. We capitalized on trending sounds and clever transitions to keep the content engaging while aligning it with the brand’s playful and health-conscious voice.

I think brands like Chamberlain Coffee, Fly by Jing, and Poppi are crushing it on TikTok. They each have a distinct personality, lean into humor, and make their products feel like a lifestyle — not just food. Chamberlain Coffee feels personal and quirky, Fly by Jing is bold and unapologetically flavorful (like Ayoh), and Poppi nails visual aesthetics with playful, memeable edits. They all know how to ride trends without losing brand voice, which is exactly what I’d bring to Ayoh’s content: fun, flavor-forward videos that stop the scroll and make people say, “Okay, now I need that mayo.”