I would lead sampling efforts by creating experiences that feel fun, interactive, and shareable. On campus, I could host mini “pop-up beauty stations” at events I’m already involved in through my organizations, giving students a chance to try products, take photos, and share their looks online. Off campus, in a more rural area, I’d focus on small, community-centered activations—like partnering with local boutiques, cafés, or libraries to host mini demos or sample drop-offs—and encourage attendees to share their looks on social media. Each activation would be amplified through Reels and TikToks, turning every sample into both an engaging experience and a digital story that highlights the brand authentically.

I would engage my audience by making ColourPop feel both aspirational and everyday. I’d create aesthetically pleasing content that highlights the products in real-life use—through tutorials, GRWM’s, and camera-ready looks I rely on as both a beauty brand ambassador and a reporter. I’d also host or participate in on-campus events to build in-person excitement and translate that energy online through Reels and TikToks. By showing how ColourPop fits seamlessly into my daily routine while staying trend-forward, I can promote the brand in a way that feels authentic, accessible, and fun.

What I love about ColourPop is how accessible and fast-moving the brand is without sacrificing creativity or quality. Since launching in 2014, ColourPop has really mastered the idea of trend-forward beauty at an affordable price, and I admire how quickly the brand responds to what consumers actually want. Being made in LA and cruelty-free makes it feel even more intentional and community-driven. ColourPop doesn’t feel out of reach—it feels fun, current, and inclusive, which is exactly why it resonates so strongly online and why I’ve always enjoyed engaging with the brand as both a consumer and a creator.