I’ve had hands-on experience with a wide range of marketing tools. For content creation and design, I use Canva and basic Adobe Creative Suite tools to build engaging visuals and campaign materials. On the digital side, I’ve managed social media platforms like Instagram and Tiktok using built-in analytics to track performance and engagement. For organization and planning, I rely on tools like Google Workspace and Slack to keep campaigns on schedule. In my past projects, like the Duck for a Buck campaign, I combined Canva for design, social media analytics for tracking reach, and Google Forms for gathering audience insights, which showed me how these tools work together to move a campaign from planning to measurable results.

One of the most rewarding campaigns I worked on was the ‘Duck for a Buck’ fundraiser for Susie’s Duck Sanctuary, a nonprofit on O‘ahu. We designed the campaign to raise awareness, drive donations, and attract student volunteers. My team and I created flyers with emotional storytelling and customized rubber ducks with the sanctuary’s Instagram handle, which we sold for $1 on campus. The results exceeded expectations, we raised $153 in just over a week, more than doubling our donation goal. We also recruited 5 new volunteers, surpassing our target, and helped grow the sanctuary’s Instagram following by more than 180. What stood out to me was how a simple, creative idea paired with the right emotional appeal and clear calls-to-action could inspire people to not only donate but also stay connected and involved. That experience reinforced the power of blending storytelling with tangible engagement tools to create lasting impact.

My approach starts with listening, understanding what the company is aiming to achieve and what really matters to the audience we’re trying to reach. Once I have that clarity, I like to map out key themes or narratives that connect business goals with audience needs. For me, strategy isn’t just about a plan on paper; it’s about creating a rhythm of communication that feels consistent, authentic, and engaging. From there, I design campaigns that mix storytelling with data-driven insights, whether that’s through client success stories, educational content, or thought leadership pieces. I also believe a strategy has to stay agile, so that includes incorporating regular checkpoints to evaluate what’s resonating, what’s not, and how we can adjust quickly. That way, the communications not only capture attention but also build lasting credibility and growth for the brand.