Dairy Boy by Paige Lorenze is a great example of a brand that really understands its niche and audience. The brand leans into aesthetic storytelling like cozy, countryside vibes mixed with minimalist design, and it’s completely consistent across TikTok, Instagram, and even product packaging. Paige uses her personal brand to give Dairy Boy a lived-in, authentic feel. Her content doesn’t just push products but rather it creates a lifestyle. Whether it’s a GRWM in the barn or a behind-the-scenes look at production, it all feels very real and intentionally unpolished, which resonates with her audience.

For my exit project at my college's career center, I created a content series debunking common career myths, things like “You need to have it all figured out after graduation” or “Your major determines your entire future.” The goal was to ease the pressure a lot of students were feeling and make career resources feel more approachable. I used a mix of short-form video, podcast discussions, and light humor to keep it engaging. The response was super positive, students shared the posts, tagged friends, and even mentioned it in career coaching sessions. It was a great reminder that meeting your audience where they are, and speaking their language, can really make a difference.

I keep a close eye on platforms like TikTok, Instagram, and LinkedIn by watching what’s gaining traction and how brands are adapting. I also follow a few key newsletters and creators who break down trends in real time. I like to test things out myself too, whether it’s a new editing style or a shift in tone, so I’m not just consuming trends, I’m actively learning from them.