I have experience as a brand ambassador in college settings, where I focused on engaging students directly and creating memorable experiences around a brand. For example, I’ve promoted products at campus events and pop-ups, shared samples, and leveraged social media to amplify reach. In these roles, I learned how to communicate a brand’s message authentically, interact with a diverse student body, and track engagement to measure success. I enjoy connecting with people one-on-one and creating experiences that make the brand memorable, which I think aligns perfectly with what Proper Wild is looking for.

Yes women in Finance at DePaul University, Women In Business and First Generation College students

To promote Proper Wild effectively on DePaul’s campus, I would organize a finals-week themed event that aligns with students’ needs and schedules. For example, I’d host a 'Finals Week Recharge' pop-up in a high-traffic area like the Student Center or the Library plaza. We could offer samples of Proper Wild as a way to help students stay focused and energized during study sessions. I’d complement the on-site experience with social media promotion through DePaul’s student channels and relevant clubs, creating anticipation with graphics, countdowns, or even a small contest for a free supply of Proper Wild. To make the event engaging, we could incorporate stress-relief activities, like mini study breaks, quick mindfulness exercises, or study snack packs, so that students associate Proper Wild with both energy and wellness. Overall, my approach would be to meet students where they are during this high-stress time, provide a memorable and useful experience, and leverage both in-person and digital channels to amplify engagement with the brand.