I usually use CapCut for editing short-form videos — it’s fast, clean, and perfect for adding hooks, captions, and transitions. For visuals, I use Canva to design thumbnails, story slides, or anything graphic-related. If needed, I also use AI tools (like AI-generated voices or avatars) to make content more engaging or to speed things up. And of course, ChatGPT helps me brainstorm hooks, scripts, or captions if I need quick inspiration. My video creation skills are strong, especially for UGC and social-first content. I keep everything clean, well-paced, and optimized for mobile viewers. For illustration, I keep it simple — I can design clean visuals, layouts, or mockups that match the brand style.

I always start by deeply analyzing the brand and product, I look at your mission, audience, and what sets you apart. I don’t just make random UGC. I focus on creating content that’s clear, authentic, and built to help scale your brand long-term. My goal is to help businesses grow globally through high-quality, strategic content.

I usually scroll TikTok and IG Reels daily just to see what’s popping — not just what’s trending but why it’s working. I look at hooks, pacing, music, and how people are using voiceovers or transitions. I also follow creators and brands that are crushing it, so I can spot patterns early and adapt them to different products or styles. Basically, I don’t just watch trends — I analyze them and see how I can flip them into something fresh for the brand I’m working with.