I believe that Rhode does social media well because their Instagram is aesthetically pleasing without feeling overly curated. It is diverse and relaxed in an inviting way. It is full of personality and color without looking forced or overwhelming. The influencers and celebrities that Rhode selects for their campaigns always feel perfectly suited to advertise their given product, which contributes to the image of care and intentionality that Rhode portrays as a brand.

As co-president of my school's fashion club, I made a series of posters promoting a dance we host every winter. They were colorful and full of movement. I ensured that they were everywhere: doors of bathroom stalls, tables in the dining hall, and corkboards in math classrooms. The turnout for that dance was higher than any dance at my school had seen in years, so much so that the student activities office reached out and asked us to host a second dance in the spring.

I stay updated on the latest content creation trends by keeping up with a wide array of social media accounts. This includes lifestyle tiktokers like Monet Mcmichael, major brands like Rhode, magazines like Elle, and comedians like Quen Blackwell. Having a grasp on how these distinct accounts keep their audiences engages provides me with a well rounded understanding of what is en vogue on different corners of the internet. Currently casualness, effortlessness, and humor seem to be the way to go.