You would lead ColourPop sampling efforts through cheer by turning game days, practices, and competitions into built-in glam moments. Before games, you could host quick “cheer glam” touch-up stations for your teammates using long-wear ColourPop products and hand out mini samples in their cheer bags so everyone is repping the brand on the mat. You could also create game-day GRWM content, team shade polls, and post-performance makeup check-ins to show how the products hold up through sweat and movement, making ColourPop part of your team culture while naturally introducing the brand to fans, friends, and other teams on and off campus.

I would engage my audience by making ColourPop feel like part of my everyday life rather than just another brand promotion, using interactive polls to let them choose shades, sharing honest wear tests for acne-prone skin, and creating “one product, three ways” looks that show versatility. I love doing GRWM content tied to real moments like game days or busy school weeks, which makes the products feel relatable and attainable. By featuring follower looks, recreating luxury trends with affordable ColourPop alternatives, and sharing both hits and misses, I’d build trust and keep my audience genuinely excited to try the products.

I want to work for ColourPop because the brand makes high-quality makeup feel fun, accessible, and community-driven rather than intimidating or exclusive. I genuinely love sharing affordable beauty finds and building real trust with my audience, and ColourPop aligns perfectly with how I want to create content — authentic, creative, and centered around everyday people. Working with ColourPop would allow me to turn my passion for discovering products that truly work into meaningful storytelling that inspires confidence instead of pressure.