As a consumer, I’m really turned off by brand content that feels fake or too much like an ad. If it sounds scripted or like a company trying to sell me something instead of actually talking to me, I usually scroll past it. I also don’t like when brands try too hard to be trendy or use slang that doesn’t feel natural-it just feels forced. Super over-edited or unrealistic content, especially for skincare, is another turnoff because it doesn’t feel relatable or trustworthy. In general, I lose interest when brands are constantly pushing products without any personality or meaning behind it. I’m way more drawn to brands that feel genuine, casual, and human-like they actually understand their audience.

If I had one week to introduce FORAH to young professionals, I’d keep it really simple and focused on showing how the brand fits into everyday life. At the start of the week, I’d use Instagram and TikTok to post short, natural videos of people using FORAH during normal routines-like getting ready for work, walking to class or the office, going on a run, or hanging out outside on the weekend. I’d want it to feel casual and real, not overly produced, so people can easily see themselves using it. Midweek, I’d bring in a few smaller creators or young professionals to talk about how FORAH fits into their routine and why they like it. I’d also share quick, easy-to-understand posts about why wearing sunscreen every day matters, especially for people who are busy and always on the go. Toward the end of the week, I’d do some kind of in-person moment, like giving out samples at a coffee shop, coworking space, or gym. That way people could actually try it and connect the brand with their daily lifestyle. To wrap it all up, I’d offer a small discount or giveaway for first-time buyers and encourage people to share how they use FORAH in their own routines. Overall, the goal would be to make FORAH feel approachable, natural, and like an easy add to everyday life-not just a sunscreen you only use at the beach.

’d describe FORAH as a skincare and sunscreen brand that feels really grounded in nature and the outdoors. It’s inspired by wild landscapes like mountains, rainforests, and rugged coastlines, and you can tell that connection to nature is a huge part of the brand. To me, FORAH feels natural, simple, and intentional, not overly trendy or complicated. It’s the kind of brand you’d trust if you’re spending a lot of time outside and still want skincare that’s effective but clean and mindful of the environment. It feels adventurous but also very real and approachable, not intimidating or “too luxury.”