To make Saint James Tea a recognizable and loved brand on my campus, I’d focus on high-visibility moments, hosting tea giveaways at club events, collaborating with student orgs, and setting up tasting tables in high-traffic areas like the student center or library during busy weeks. On social media, I’d consistently feature the tea in my daily content, like “what’s in my bag” or “afternoon reset” posts, while tagging the brand and encouraging others to do the same with fun challenges or shoutouts. Consistency, visibility, and genuine enthusiasm would help make Saint James a go-to favorite.

I’d create short, engaging content like taste-test Reels, “day-in-my-life” vlogs, and aesthetic product shots that show how Saint James fits effortlessly into my routine. I’d link directly to Amazon in my bio or Stories for easy access, while also tagging and geotagging local retailers to encourage in-store purchases. I’d use polls, discount codes, and “find it near you” tips to make it fun and actionable for followers to grab a bottle themselves.

To creatively introduce Saint James to my campus community, I’d host a relaxed, branded tasting pop-up, like a “Sip & Study” lounge during midterms or a “Sunset Spritz” social with non-alcoholic samples. I'd use fun visuals, word-of-mouth, and social media to build buzz, highlighting Saint James as a stylish, wellness-forward beverage. I’m currently on the Women's Volleyball team and am very close with a large majority of the other sports teams on campus, which would be great partners for collaborative events or giveaways. These groups are full of trend-conscious, health-aware students who would love discovering a brand like Saint James. My school is also very focused on performing arts, such as theater and dance, and I believe this audience would be very interested in a product like this.