I plan to make Saint James a recognizable and popular name on campus by simply putting it everywhere. Brand recognition is very important in getting people to purchase a product, and, with the resources I have, I can ensure Saint James Iced Tea is available all over campus. In the past year, campus organizations have been working with a drink brand with small popularity. Once we began to offer it at every event, it began to grow in popularity on our campus. It was sold around small stores on campus, and event attendance sky rocketed, with most people attending to receive their free drink. This is my goal with Saint James Iced Tea.

After marketing Saint James in person, I plan to direct people to my social media to find different ways to purchase. I will provide prices and direct purchasing links and locations to allow consumers to choose what type of purchase may be right for them. I will explain the pros of buying in person (immediate satisfaction, quick and easy, etc.) and also explain the pros of ordering online (can be purchased cheaper at times, you have the ability to buy in bulk, etc.) This gives the consumer options, and encourages them to purchase both ways, depending on their needs. 

Creatively, I would introduce Saint James as a healthy and tasty alternative to typical iced tea. I am an executive board member of UIC Radio, the radio station on my campus. Not only do I help organize events within my own club, but I work closely with the Student Activities Board, and Student Leadership and Civic Engagement. For the most part, we organize all of the campus wide events, giving me an advantage to when it comes to marketing the product around campus. da