Interview Questions
Tandem
Social Media Audit & Optimization Assistant

Which social media platforms do you use most often, and what do you like about their setup or analytics tools?
I use Instagram and LinkedIn most often. I like Instagram for its intuitive layout, creative tools, and real-time engagement insights that make it easy to track reach and audience interaction. LinkedIn stands out for its professional analytics, which clearly show post impressions, engagement trends, and audience demographics
Tandem
Social Media Audit & Optimization Assistant

What tools or strategies do you recommend for optimizing engagement across platforms?
Hootsuite, Buffer, or Later to schedule posts and track analytics across platforms efficiently. Pair that with strategies such as A/B testing content, posting at peak engagement times, and leveraging platform-native features (like Instagram Reels or LinkedIn polls)
Tandem
Social Media Audit & Optimization Assistant

If something isn’t working properly (for example, Instagram posts aren’t sharing to Facebook), how would you approach diagnosing the issue?
I would begin by reviewing the platform connection settings and ensuring that all accounts (e.g., Instagram and Facebook) have the proper permissions and authentication tokens. Next, I’d test the sharing feature to confirm whether the issue is platform-specific or account-wide. I’d also check for recent app updates, API changes, or permission expirations that might affect posting. After identifying the root cause, I’d apply the fix, verify that content is sharing correctly, and create a clear troubleshooting guide outlining steps to maintain smooth cross-platform functionality.

