After reviewing you guys on Instagram, I love how the feed effectively showcases the brand's playful and inviting personality through vibrant visuals and engaging content. The use of colorful imagery, particularly featuring their signature bear-shaped wax melts, creates a whimsical and approachable aesthetic that resonates well with their target audience. Posts often highlight seasonal scents and product bundles, which not only inform but also inspire customers to explore new fragrances. Additionally, the integration of user-generated content and community engagement strategies create a sense of connection and trust among followers. Overall, the feed is visually cohesive and effectively communicates Happy Wax's commitment to quality and customer satisfaction. Not to mention, it is such a cute theme!

Two companies that consistently do a great job engaging their audience are Glossier and Duolingo. Glossier excels by making their community feel like an essential part of the brand. They frequently repost user-generated content, respond to comments with authenticity, and use a casual, relatable tone that resonates deeply with their beauty-loving audience. Their approach feels personal and inclusive, which keeps followers engaged and invested. Duolingo, on the other hand, has mastered the art of humor and viral content, especially on TikTok and Instagram. Their mascot, Duo the owl, has become a social media personality in his own right, and the brand leans into internet culture to keep their content fresh, funny, and shareable. By tapping into trends and consistently interacting with their followers in unexpected, entertaining ways, Duolingo has turned language learning into something genuinely fun and community-driven. Both brands understand their audiences deeply and use that insight to build loyal, highly engaged communities.

I stay updated on the latest social media trends by actively engaging with the platforms themselves, following industry leaders and trendsetters on platforms like Instagram, TikTok, and LinkedIn. I subscribe to digital marketing newsletters such as Later, Social Media Today, and HubSpot to receive curated insights on algorithm changes, emerging content formats, and platform updates. I also make a point to regularly analyze high-performing content across different brands to understand what’s resonating with audiences. Additionally, I participate in relevant webinars and join online communities where marketers share real-time tips and trends. By combining these resources, I’m able to stay ahead of the curve and bring fresh, data-informed ideas to any brand I work with.