To create a vibrant and empowering experience for students, we would partner with campus organizations such as women’s leadership clubs, wellness groups, and beauty influencers to co-host a Finals Week “Glam & Grounded” Pop-Up sponsored by Eva NYC. Leading up to the event, we’d build excitement on social media through GRWM TikToks, Instagram giveaways, and behind-the-scenes sneak peeks, encouraging students to take a break from studying and treat themselves. The highlight of the event would be an Eva NYC Lounge, featuring a colorful backdrop and a “Get Ready With Eva” neon sign. After receiving quick hair touch-ups, glitter roots, or a spritz of their favorite Eva NYC product, students could snap selfies or create short-form content for a chance to win a semester’s supply of Eva NYC goodies. To enter, they’d tag @evanyc and the campus ambassador, boosting brand awareness while creating a fun, shareable event centered around self-expression, confidence, and care.

Instagram: https://www.instagram.com/ailak_kalia/

TikTok: https://www.tiktok.com/@kalia.hope

Yes, I’m actively involved in multiple organizations on campus that keep me connected, engaged, and constantly building new relationships. I’m a member of the Women’s Business Leaders Association, which empowers women pursuing careers in business, and I serve on the 942 Crew, ASU’s student section for athletic events, where I help promote student engagement and school spirit. I’m also a part of the American Marketing Association and the ASU Alumni Association, where I stay involved in networking events and community outreach. In addition, I currently intern with the Sun Devil Athletics Marketing Department, where I assist in planning and executing promotional strategies for sporting events. These experiences give me valuable insight into campus culture and strong connections that would help me successfully promote Eva NYE across the ASU community.