Kalena Profile Image

She/Her

Kalena

I'm Kalena and I'm a rising sophomore at Penn State! At school I'm involved in the Blue Band and THON, and I love to try new things!

I'm Kalena and I'm a rising sophomore at Penn State! At school I'm involved in the Blue Band and THON, and I love to try new things!

Endorsements

UGC Creator

About Me

Pennsylvania State University

Class of 2028

Greensburg, PA, USA

Interview Questions

TONYMOLY USA

TONYMOLY Content Ambassador

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What current TikTok trend do you think TONYMOLY should jump on next, and why would it be a good fit for the brand?

I think that filming an aesthetic morning or night routine on TikTok that features TONYMOLY products would be a great way to reach potential customers and promote the brand. A trendy video featuring TONYMOLY products would allow viewers to imagine themselves with that lifestyle and would make the product look more desirable by showing them how it fits into their own routine.

TONYMOLY USA

TONYMOLY Content Ambassador

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Can you describe a time when you successfully increased brand awareness for a product or brand?

Most recently, My teammates and I were gifted Lululemon practice wear from a Penn State clothing store. As a thank you, we took many photos holding and wearing our new practice gear to post on instagram and tag the store.

TONYMOLY USA

TONYMOLY Content Ambassador

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How would you approach engaging with customers to promote TONYMOLY products?

Casual social media posts, that do not seem like brand promotion, have always influenced me more than any advertisement. I think that TikTok videos like "get ready with me" or "see what's in my bag" would be most successful in truly reaching potential customers. In addition to specific types of content, I think that having an active presence in the comments of TikTok videos is a simply way to win the favor of customers.

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