He/Him
Kaleb Yarbrough
Junior Civil Engineering student at Purdue University. Incredible work ethic and a drive to succeed.
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About Me
Purdue University
Class of 2027
West Lafayette, IN, USA
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National Association of Home Builders
Pi Kappa Phi
American Society of Civil Engineering
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Interview Questions
Uber
Design Uber's Back to School Campaign
List the other members on your team (first name, last name, and email)
Olivia Catani - ocatani@purdue.edu
Mekhi Robinson - robin706@purdue.edu
Uber
Design Uber's Back to School Campaign
what school traditions or campus landmarks can you bring into your campaign?
At Purdue University (my school), I’d incorporate iconic traditions and landmarks that immediately resonate with students. One of the most recognizable symbols is the Engineering Fountain, which is a central gathering spot perfect for visually engaging content around meetups, rides to class, or “don’t be late” moments. I’d also highlight the Purdue Bell Tower as a backdrop for time sensitive themes, like getting to class or events on schedule with Uber. Traditions like Grand Prix could be incorporated into a “race against time” concept, tying in fast, reliable transportation. Additionally, I’d bring in the culture around Purdue Boilermakers game days showing students using Uber to get to Ross Ade Stadium or Mackey Arena safely and conveniently. I could also reference the “Boiler Up” spirit and late night study sessions on campus, positioning Uber as a reliable option for getting home safely after long nights.
Adobe
Adobe Acrobat Student Creator
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